Privacy policy

PRIVACY POLICY

Last updated: 19 August 2026

This Privacy Policy explains how OM GROUP INTERNATIONAL FZCO, trading as weartheclouds (“weartheclouds”, “we”, “us” or “our”), collects, uses, stores, shares and protects your personal information when you visit or use www.weartheclouds.com, purchase our products, communicate with us or otherwise interact with our services.

We respect your privacy and are committed to handling your personal information responsibly and in accordance with applicable data protection and privacy laws.

By using our website or providing personal information to us, you acknowledge that you have read this Privacy Policy.

1. WHO WE ARE

The website www.weartheclouds.com is operated by:

OM GROUP INTERNATIONAL FZCO
Trading as weartheclouds

For privacy-related questions or requests, please contact:

contactus@weartheclouds.com

2. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with weartheclouds.

We may collect the following categories of information:

Identity and Contact Information

This may include:

  • Full name

  • Email address

  • Telephone or mobile number

  • Billing address

  • Delivery address

  • Country or region

  • Other information you provide when contacting us

Order and Transaction Information

When you make a purchase, return or exchange, we may collect information including:

  • Order number

  • Products purchased

  • Purchase amount

  • Order history

  • Delivery information

  • Returns and exchanges

  • Refund information

  • Store credit information

  • Discount or promotional code usage

Payment Information

Payments may be processed by third-party payment providers.

Depending on the payment method used, we may receive limited payment-related information such as:

  • Payment status

  • Payment method

  • Transaction reference

  • Partial or masked payment information

Full payment card details may be collected and processed directly by our payment service providers rather than stored by weartheclouds.

Account Information

If customer accounts are available and you create an account, we may collect:

  • Account login information

  • Contact details

  • Saved addresses

  • Order history

  • Account preferences

Communications

If you contact us, we may collect and retain information contained in your communications, including:

  • Customer service enquiries

  • Emails

  • Return and exchange requests

  • Product questions

  • Complaints

  • Feedback

  • Social media communications

  • Other correspondence with us

Device and Website Usage Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Approximate location derived from technical information

  • Pages visited

  • Time and date of visits

  • Referring website or source

  • Website interactions

  • Shopping cart activity

  • Checkout activity

  • Cookie and similar technology information

3. HOW WE COLLECT PERSONAL INFORMATION

We may collect information:

Directly from You

For example, when you:

  • Place an order

  • Create an account

  • Subscribe to marketing communications

  • Contact customer support

  • Request a return or exchange

  • Participate in a promotion

  • Submit a form

  • Communicate with us

Automatically

Certain information may be collected automatically when you browse or interact with our website through cookies, pixels and similar technologies.

From Service Providers and Business Partners

We may receive information from companies that assist us in operating our business, including:

  • Shopify

  • Payment service providers

  • Delivery and courier companies

  • Analytics providers

  • Marketing platforms

  • Fraud prevention and security providers

  • Technology service providers

4. HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information to:

Process and Fulfil Orders

Including to:

  • Confirm orders

  • Process payments

  • Prepare orders

  • Arrange delivery

  • Provide order updates

  • Process refunds

  • Handle returns and exchanges

  • Issue store credit

Provide Customer Support

Including to:

  • Respond to enquiries

  • Resolve complaints

  • Answer product questions

  • Manage returns and exchanges

  • Investigate damaged, incorrect or defective products

Operate and Improve Our Website

We may use information to:

  • Maintain website functionality

  • Improve website performance

  • Understand how customers use our website

  • Improve navigation and checkout

  • Identify technical problems

  • Improve our products and customer experience

Prevent Fraud and Protect Our Business

We may process information to:

  • Detect suspicious transactions

  • Prevent fraud

  • Protect customer accounts

  • Protect our website and systems

  • Prevent misuse of our services

  • Enforce our policies

  • Protect our legal rights

Communicate With You

We may contact you regarding:

  • Orders

  • Payments

  • Deliveries

  • Returns

  • Exchanges

  • Customer service matters

  • Account-related matters

  • Important changes to our services or policies

These service-related communications are different from marketing communications.

Marketing

Where you have provided the required consent, or where otherwise permitted by applicable law, we may use your contact information to send you information about:

  • New products

  • Product drops

  • Promotions

  • Special offers

  • Events

  • weartheclouds news

  • Other marketing communications

Meet Legal and Regulatory Requirements

We may process or retain information where necessary to:

  • Comply with applicable laws

  • Maintain financial and accounting records

  • Meet tax obligations

  • Respond to lawful government or regulatory requests

  • Establish, exercise or defend legal claims

5. BASIS FOR PROCESSING YOUR INFORMATION

We process personal information only where permitted under applicable law.

Depending on the circumstances, this may include processing that is:

  • Necessary to process and fulfil your order or provide a service you requested

  • Necessary to comply with legal or regulatory requirements

  • Necessary to protect our rights, systems, customers or business where permitted by law

  • Based on your consent

  • Otherwise permitted under applicable law

Where we rely on your consent, you may withdraw that consent at any time, subject to applicable law.

Withdrawal of consent does not affect processing that was lawfully carried out before the consent was withdrawn.

6. SHOPIFY

Our online store is operated using Shopify.

Shopify may process personal information relating to website visitors and customers in order to provide e-commerce, hosting, checkout, security, analytics and related services.

Information you provide through our online store may therefore be processed through Shopify's systems.

Shopify may also use cookies and similar technologies necessary to provide its services.

Your interaction with Shopify's technology may also be subject to Shopify's own privacy practices.

7. PAYMENT SERVICE PROVIDERS

We use third-party payment service providers to securely process payments.

When you make a payment, certain personal and payment information may be provided directly to the relevant payment provider.

We generally do not need to store your complete payment card number.

Payment providers process information according to their own privacy and security practices and applicable law.

8. DELIVERY AND COURIER COMPANIES

To deliver your order, we may share necessary information with shipping, courier, fulfilment or logistics providers.

This information may include:

  • Your name

  • Delivery address

  • Telephone number

  • Email address where necessary

  • Order or delivery reference

  • Information reasonably required to complete delivery

We only provide information reasonably necessary for the relevant delivery or logistics service.

9. OTHER SERVICE PROVIDERS

We may share personal information with trusted third parties that help us operate weartheclouds.

These may include:

  • Website and e-commerce providers

  • Cloud and hosting providers

  • Payment processors

  • Couriers and fulfilment providers

  • Customer service providers

  • Analytics providers

  • Marketing and advertising platforms

  • Email and messaging providers

  • Fraud prevention services

  • Cybersecurity providers

  • Accountants

  • Auditors

  • Legal advisers

  • Other professional advisers

These providers may process information only as necessary to provide their services to us or as otherwise permitted by applicable law.

10. LEGAL DISCLOSURES

We may disclose personal information where reasonably necessary or legally required to:

  • Comply with applicable laws or regulations

  • Respond to a lawful court order

  • Respond to a lawful request from a government or regulatory authority

  • Investigate suspected fraud

  • Protect the safety or rights of customers or others

  • Protect weartheclouds or OM GROUP INTERNATIONAL FZCO

  • Establish, exercise or defend legal claims

  • Investigate violations of our Terms of Service or other policies

11. BUSINESS TRANSFERS

If OM GROUP INTERNATIONAL FZCO or weartheclouds is involved in a merger, acquisition, restructuring, financing, sale of assets or similar business transaction, personal information may be transferred as part of that transaction where permitted by applicable law.

Any recipient would remain subject to applicable privacy and data protection obligations.

12. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

Cookies are small data files placed on your device or browser when you visit a website.

Cookies may help us operate our online store, remember your preferences, understand website performance and, where permitted, support marketing and advertising.

Strictly Necessary Cookies

These cookies are required for essential website functions, which may include:

  • Shopping cart functionality

  • Checkout

  • Security

  • Customer authentication

  • Fraud prevention

  • Remembering certain website settings

Because these cookies are necessary for the website to function properly, they may not always be possible to disable through our website's privacy controls.

Analytics and Performance Cookies

Where enabled, these technologies help us understand how visitors interact with our website.

They may provide information about:

  • Number of visitors

  • Pages viewed

  • How visitors reached the website

  • Website performance

  • Customer journeys through the website

  • Errors or performance issues

Marketing and Advertising Cookies

Where enabled and permitted, these technologies may help us:

  • Measure advertising performance

  • Understand which marketing campaigns generate visits or sales

  • Deliver more relevant advertising

  • Measure conversions

  • Avoid repeatedly showing the same advertising

Where required by applicable law, analytics or marketing technologies will be used in accordance with applicable consent requirements and the privacy choices available to you.

13. COOKIE PREFERENCES

You may be able to manage certain cookie and tracking preferences through the privacy or cookie controls displayed on our website.

You may also configure your browser to block or delete certain cookies.

Blocking some cookies may affect the functionality of our website, including shopping cart, account or checkout functions.

14. ANALYTICS

We may use analytics services to help us understand how customers and visitors interact with our website.

These services may collect information about website usage, devices, browsers and interactions with our website.

Where required, analytics technologies will operate in accordance with your cookie or consent preferences.

We may use aggregated or de-identified analytics information to understand website performance and improve our services.

15. MARKETING COMMUNICATIONS

We may send marketing communications where you have opted in or where otherwise permitted under applicable law.

Marketing communications may include information about:

  • New products

  • New collections

  • Product drops

  • Offers

  • Promotions

  • Events

  • Brand news

  • Other weartheclouds updates

Depending on the consent you have provided, communications may be delivered through channels such as:

  • Email

  • SMS

  • WhatsApp

  • Social media

  • Other electronic messaging services

Providing us with your contact information or purchasing from weartheclouds does not automatically mean that you consent to every form of marketing communication.

Where consent is required, we will seek it through an appropriate opt-in method.

16. HOW TO STOP MARKETING COMMUNICATIONS

You may opt out of marketing communications at any time.

Depending on the communication method, you may do this by:

  • Using the unsubscribe option provided in an email

  • Using an available opt-out method in an SMS or message

  • Adjusting applicable communication preferences

  • Contacting us at contactus@weartheclouds.com

After you opt out of marketing communications, we may still send you necessary non-marketing communications concerning:

  • Existing orders

  • Deliveries

  • Payments

  • Returns

  • Exchanges

  • Customer service

  • Security

  • Your account

  • Important legal or policy information

17. SOCIAL MEDIA

If you interact with weartheclouds through a social media platform, that platform may collect and process information about you independently from us.

Your use of social media platforms is subject to the privacy policies and settings of those platforms.

We may receive information you choose to make available when you:

  • Message us

  • Comment on our content

  • Tag weartheclouds

  • Mention our account

  • Participate in competitions or promotions

  • Otherwise interact with our social media presence

18. INTERNATIONAL DATA TRANSFERS

Some of our service providers may operate or store information in countries outside the United Arab Emirates.

As a result, your personal information may be processed or stored outside the UAE.

Where applicable law requires safeguards for international transfers of personal information, we will take appropriate measures or rely on legally permitted transfer mechanisms.

19. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate business or legal requirements.

The amount of time we retain information may depend on factors including:

  • Whether you have an active customer account

  • Order and transaction history

  • Return or refund requirements

  • Customer service requirements

  • Fraud prevention

  • Accounting obligations

  • Tax obligations

  • Legal requirements

  • Dispute resolution

  • Enforcement of agreements

When information is no longer reasonably required, we may delete, anonymise or securely dispose of it, subject to applicable legal requirements.

20. DATA SECURITY

We take reasonable administrative, organisational and technical measures intended to protect personal information against:

  • Unauthorised access

  • Unauthorised disclosure

  • Accidental loss

  • Misuse

  • Alteration

  • Destruction

However, no website, internet transmission, electronic storage system or digital communication system can be guaranteed to be completely secure.

Customers are also responsible for keeping their account passwords and login information confidential.

If you believe that your account or personal information has been compromised, please contact us promptly at:

contactus@weartheclouds.com

21. YOUR PRIVACY RIGHTS

Subject to applicable law and any applicable exceptions, you may have rights relating to your personal information.

These may include the right to:

Request Information or Access

You may request information about personal data we hold or process about you, subject to applicable law.

Request Correction

You may ask us to correct inaccurate or incomplete personal information.

Request Deletion or Erasure

In certain circumstances, you may ask us to delete personal information relating to you.

This right may be limited where we are legally required or otherwise permitted to retain the information.

Request Restriction or Cessation of Processing

In certain circumstances, you may request that we restrict or stop particular processing of your personal information.

Withdraw Consent

Where we rely on your consent, you may withdraw that consent subject to applicable law.

Object to Direct Marketing

You may ask us to stop using your personal information for direct marketing.

Request Data Portability

Where applicable, you may have the right to receive certain personal information you provided to us in an organised and machine-readable format or request its transfer to another controller where technically feasible and legally applicable.

Rights Relating to Certain Automated Decisions

Where applicable law provides such rights, you may object to or request review of certain decisions based solely on automated processing or profiling.

Other privacy rights may apply depending on your location and applicable law.

22. HOW TO EXERCISE YOUR PRIVACY RIGHTS

To exercise a privacy right or ask a privacy-related question, contact:

contactus@weartheclouds.com

Please include enough information for us to understand your request.

Before responding to certain requests, we may need to verify your identity to help ensure that personal information is not disclosed, altered or deleted at the request of an unauthorised person.

We will process valid requests in accordance with applicable law.

We will not charge a fee merely for exercising a privacy right where applicable law requires such requests to be handled free of charge.

23. CHILDREN AND MINORS

Our website and products are intended for a general consumer audience and are not specifically directed at children for the purpose of collecting their personal information.

We do not knowingly seek to collect personal information from children in a manner prohibited by applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us inappropriately, please contact:

contactus@weartheclouds.com

We will review the matter and take appropriate action where required.

24. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to third-party websites, social networks, payment services or other external services.

We are not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage you to review the privacy information provided by any third party before providing personal information to them.

25. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect:

  • Changes to our business

  • Changes to our website

  • New services or technologies

  • Changes to our service providers

  • Changes to our privacy practices

  • Changes in applicable laws or regulatory requirements

When we update this Privacy Policy, we will update the “Last updated” date shown at the top of this page.

Where required by law, we may provide additional notice of material changes.

26. CONTACT US

If you have questions, concerns or requests relating to this Privacy Policy or how we handle personal information, please contact:

OM GROUP INTERNATIONAL FZCO
Trading as weartheclouds

Website: www.weartheclouds.com
Email: contactus@weartheclouds.com

27. APPLICABLE PRIVACY LAW

We handle personal information in accordance with applicable privacy and data protection requirements, including applicable laws and regulations of the United Arab Emirates.

Nothing in this Privacy Policy is intended to limit any privacy or data protection right that cannot legally be excluded or restricted.

Where customers are located in jurisdictions that provide additional mandatory privacy rights, we will respect those rights to the extent they apply to our processing activities.